Shop tip: New release alerts

We add new products almost every day. And with over 200 new releases per week it can be a challenge to keep up. We introduced two clever tools to help you quickly find out what is new.

Subscribe to E-mail alerts

Do you want to know when your favorite brand is releasing it’s newest collection? Simply subscribe to an alert on the shop page and you will receive an e-mail when new products of that brand are added to the site.

How to subscribe?

  1. Go to the shop page.
  2. Use the filters to select your favorite brand. You may select multiple brands if you wish.
  3. Go to the bottom of the filters and click the links that says ‘Subscribe on the current search request’.


  • You can unsubscribe any time you want on the shop page or by clicking the unsubscribe link in the e-mail.
  • You can set up multiple alerts.
  • You can make alerts for any type of filter setting. So, for example, you could also set up an alert to receive notifications for every new release in the ‘socks’ category.
  • You can even set up an alert for without any filter settings applied. In that case you will receive an e-mail every time a product gets added to our site. This is not recommended since you will then receive emails from us every day.

Social media

Of course our social media feeds are also a good way to keep track of new releases. Be sure to subscribe through the buttons at the bottom all pages.

More tips?

We have a few more tips for you. And more will be added on a regular basis. Just check this page for all our shop tips:


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