The brand started in 2015 as a women's clothing brand called "Opening" at Dongdaemun APM. After his first child was born the brand’s founder started producing children's clothes with the desire to make clothes for his child. That's how Opening& came to be.

The brand makes children wear that can be worn comfortably in daily life. It makes designs that you don’t get tired of, even if you encounter it often.

The design process is inspired by nature. The design is headed by the owner’s wife. Most of their inspiration comes from camping trips with their kids in Korea’s wonderful nature. This is also why the brand uses many natural colors.

Opening& aims to maintain good materials and constant quality and improve them further.
It wishes to communicate more with its customers and develop together.