“A fragrant flower that resembles a little girl.” Flo is a brand that takes inspiration of the beauty of flowers and uses that to design beautiful girly clothing. It comes as no surprise that Flo uses a lot of flower prints and lace patterns.

Flo is not new on the Korean market. Over the past years Flo has developed into a girlswear brand that knows what girls like to wear. By doing so it has steadily increased its number of Korean resellers, which did not go unnoticed outside of Korea.

In 2016 Flo slightly changed its name to Puella Flo.

Tutto Bene is Flo’s sister brand and makes more cute and practical clothing for girls.

Flo attended Playtime Paris in 2018. More info